breakfast records proudly presents it's innaugural release friday night, a concept LP featuring the lauded narrative styles of hi-fidel and serengeti with production by grilla and ish. after years of chance encounters, coast-to-coast touring, marathon studio sessions and a trail of discarded beats, the album went live december 2008 for online/direct distribution via itunes, thefridaynight.com and cdbaby.com. the cd is also available in select stores (amoeba records, vintage vinyl, euclid records, grooverider.)



what is friday night?

it’s the saga of dave (serengeti) and umar (hi-fidel), two working stiffs who’ve seen each other around the office from time to time. one friday night they wind up in the same club, stood up by the same girl. with paychecks in their pockets and the weekend stretching ahead, they decide to make the most of it. a simple drive down the coast kicks off an evening of drugs, sex, music, and murder, a tidal wave of hedonism dave and umar will not escape intact.

click here or visit our shop to grab your own copy of this epic record!

critics are saying...

"...one of the most epic Hip-Hop concept LPs since The Streets‘ A Grand Don’t Come for Free, Prince Paul’s Prince Among Thieves or Organized Konfusion’s Equinox."
- Okayplayer

"Gifted emcees Serengeti and Hi-Fidel put out a thoughtful and hilarious debut...5 Stars."
- Creative Loafing Atlanta

"One of the top 10 albums of 2008."
- Las Vegas Weekly

"...the glittering tracks are flush with robotic synths and programmed drums, creating an electronic symphony..."
- Chicago Tribune

"...the perfect party soundtrack. Utterly danceable and clever."
- St. Louis Riverfront Times

"Really dope."
- UGSMAG (Canada)

"These guys are genuinely talented rappers with an impressive chemistry."
- Cokemachineglow

"Top 10 of 2008"
- Washington City Paper

"If you haven’t jumped on the Serengeti bandwagon yet, now is the time to do so."
- Centerstage Chicago

"This is the album of the year! Produced by Grilla and Ish, and featuring incredible raps by Hi-Fidel and Serengeti, Friday Night is an electro-funk, hip hop, pop masterpiece concept album in the tradition of De La Soul is Dead and Prince Paul's Prince Among Thieves. Buy this shit...you won't regret it."
- Jim Mahfood (40ozcomics.com)